Forbes India 15th Anniversary Special

Happy feet: Shoes that thrill

Asics's MetaRun is designed to provide high performance benefits for runners of all levels, from start to finish

Anjan Das
Published: Feb 9, 2016 06:23:45 AM IST
Updated: Feb 9, 2016 04:08:23 PM IST

Happy feet: Shoes that thrill
Asics MetaRun
Price: Rs 17,999

One of the most-anticipated, long-distance running shoes, MetaRun made its entry into the high-adrenaline world of fitness late last year. Packed with five new technologies as detailed above, the shoe claims to provide superior comfort and support to keep runners fresh and in optimal condition throughout their run. It is extensively designed to provide significant performance benefits for runners of all levels, from start to finish—all in one shoe. MetaRun was designed and developed at the Asics Institute of Sport Science in Kobe, Japan, with the objective to create a shoe that transcends current design imitations. Asics says it is the most technologically-advanced shoe ever and marks a significant breakthrough for the company. These stylishly designed limited edition pairs come in two colours: Rose gold for women and solid gold for men (primary base being black). Now the name Asics is derived from the old latin phrase Anima Sana In Corpore Sano (the first letters of each word add up to Asics) meaning ‘A Sound Mind in a Sound Body’. For a company which has based its work on that premise, the message seems to be: God speed to your feet.

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(The writer travelled to Japan on the invitation of Asics.)

(This story appears in the Jan-Feb 2016 issue of ForbesLife India. To visit our Archives, click here.)

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