The golfing world is celebrating the resurrection of its own God in the week after Easter. Millions of fans, television broadcasters, marketers (from whatever is left of the Tiger Woods saga) and most importantly the PGA (Professional Golfers’ Association) are all heaving a sigh of relief, after Tiger Woods announced his return to competitive golf at the Augusta Masters. Will Brand Tiger too undergo a resurrection?
(This story appears in the 16 April, 2010 issue of Forbes India. To visit our Archives, click here.)
Good Insight, interesting analysis and very well written.. All in all its a great article - both content wise & style wise. Keep it up!!!
on Apr 12, 2010This is one damn good piece! Bravo MV! :D
on Apr 9, 2010With a record number of viewers watching Woods play and the world media talking about him, Woods is truly a brand to reckon with!!<br /> Brilliant article. Great read from a brand manager's perspective.
on Apr 9, 2010Very interesting article!! Extremely insightful. Next time you must write about the brand wagon surrounding the IPL !!!
on Apr 9, 2010