Feza Tabassum Azmi
Author
Feza Tabassum Azmi is Professor, Faculty of Management Studies & Research at Aligarh Muslim University, Aligarh, India. She's an author of Strategic Human Resource Management published by Cambridge University Press, University of Cambridge, UK.
Arts and EntertainmentBarbie: Will the movie end the doll's existential crisis in the market?
Much like her character in the movie, the Barbie doll has been facing an existential crisis in the market thanks to electronic gadgets, that have swayed customers away from dolls. Will the success of the movie salvage Barbie's business and help the doll regain its lost glory?
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