Mukund Vasudevan

Governments need to take solid initiatives for water efficiency, including penalising the wastage of water, and incentivising optimum usage and pricing

While the world is dealing with several threats, ranging from cyber crimes to political instability and economic downturns, the most fundamental crisis that we need to address urgently is diminishing freshwater supply

Current estimates suggest that by 2030, India’s demand for water will be double the available water supply; corporates need to lead the fight against water conservation and reuse