Shibani Gharat

KFC India's recent campaign features 'Queen of Speed' PT Usha. Earlier this year, we saw Cred ads featuring Rahul Dravid, Venkatesh Prasad, Javagal Srinath, and Kapil Dev. Edtech platform Whitehat Jr also roped in Dev. What’s with marketers hitching their brandwagons to veterans?

The South Korean auto giant's future initiatives will be aligned with the newborn brand thought

In a conversation with Storyboard, the company's founder and CEO talks about what it takes to build a homegrown beer brand in a country where advertising alcoholic beverages is not permitted

Ogilvy's Piyush Pandey and Anil Viswanathan of Mondelez talk about the original’s enduring appeal and remaking 'Kuch khaas hai zindagi mein' for a new world