The Bajaj group's non-banking financial company is one of the fastest growing in its segment. Bajaj Finance has expanded its reach from consumer electronics to mobile phones and shoes and accessories. Last year, it launched Experia, India's first EMI-finance app, which approves a loan of up to Rs 3 lakh in 30 seconds. The stock markets have applauded the company's performance—its market capitalisation has soared to Rs 37,328 crore as of March 31, 2016 from Rs 2,479 crore on the same day in 2011.