This Chennai-based traditional non-banking financial company's (NBFC) strength lies in the financing of cars, commercial vehicles and equipment. As growth in the automobile sector turned sluggish and disbursements slowed, Sundaram Finance expanded beyond the auto financing business, into other areas such as home loans, mutual funds and non-life insurance. Growth has started to pick up again in the medium- and heavy commercial vehicles space, which has aided Sundaram Finance, known for its strong customer values.