It owns the iconic Royal Enfield motorcycle business, which is seeing an unprecedented demand for its leisure bikes. Despite large scale capacity expansion, demand continues to outstrip supply. Its recently launched 'The Himalayan' (the first of its new range of bikes that will propel future growth) has been well received in the market. The company has also modernised its commercial vehicles operations (Volvo Eicher Commercial Vehicles) at a time when demand is reviving.