With its 3x3 strategy, Godrej Consumer Products has focussed on Asia, Africa and Latin America, and products related to hair care, personal wash and household insecticides. Growing on the back of acquisitions, GCPL has carved a niche for itself in each of these categories in each of these regions. Good Knight is India's top- selling mosquito repellent. It has garnered a leadership position in Africa as well. Megasari of Indonesia is another acquisition that has brought rich dividends to the company.