Kellogg School of Management
-
Want to connect with your audience? Stop trying to impress them
Good ideas and technical expertise alone won't cut it. An expert offers four tips on giving a great presentation
-
Here's a cost-effective way to tell if your digital ads are working
Running even a small number of experiments can reveal a lot, a new study finds
-
The dos and don'ts of regulating AI
How can governments capitalize on AI's benefits while minimizing its dangers? New research examines several policies—and identifies a promising approach
-
ESG risks can lurk in supply chains, too
Most companies know little of their suppliers' ESG practices. But negative incidents can sway stock prices—and investors should take note
-
How will AI reshape our world? It's really up to us
We need to be proactive to ensure AI supports—rather than supplants—human priorities
-
Could remote work hurt on-the-job learning?
We are more likely to learn from our collaborators when we are in close proximity to them, a new study finds
-
A better way to measure customers' willingness to pay
Determining what customers will spend on your product is one of marketing's oldest challenges. But "current methods don't consider context and competition the way they should."
-
Preparing for an investor meeting? Here's how to position your startup
An entrepreneurship expert—and longtime investor—offers advice for making your company attractive, whether the market is hot or cold
-
4 Tips for managing the succession challenge
Generational transitions can be bumpy for family firms. They can also be an opportunity to grow
-
5 mindsets that drive consumer behaviour
"Fixed" and "growth" aren't the only mindsets out there. A Kellogg marketing professor explains the surprising ways that our mental states can influence what we buy
-
Why younger workers just can't get ahead
In wealthy countries, the wage gap between older and younger workers is growing. A crowded promotion pathway could be to blame