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Ali Sethi's infectious hit 'Pasoori' reverberates from Pakistan to Coachella
Ali Sethi's song "Pasoori"—roughly translates to "difficult mess"—was 2022's most-searched song on Google, offering a melodic metaphor for the conflict between India and Pakistan
ByAFPRelaxnews
Storyboard18 | Brands are now creating original music to make consumers dance to their tunes
ByTasmayee Laha Roy
Note for agencies: How to write the perfect creative brief for startups
ByAbhik Choudhury

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