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Live the moment to seize the moment: Lessons from the latest Fevicol ad

The founder of the agency behind Fevicol's latest viral ad tells us what it takes to create marketing magic in the moment while staying true to the brand

ByHarshil Karia

Ten interesting things that we read this week

ByAmbit (Saurabh Mukherjea and Prashant Mittal)

Entrepreneurs turn childhood passion into a sports business

ByShabana Hussain

Young, Affluent Mumbaikars are Paying Big Bucks to Play Football

Corrupt: You, he, not me!

ByRajat Chauhan

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Hope Tony Fernandes Runs his Airline Better than he Runs his Football Team

Lionel Messi is Human

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