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How Barbie is shaping up to be a source of emotional support for grown-ups
Of all the roles the doll has taken on over her 64 years of existence, Barbie is now being seen as a comforting and reassuring item, even for adults
ByAFPRelaxnews
Barbie: Will the movie end the doll's existential crisis in the market?
ByFeza Tabassum Azmi
With 'Barbie', Greta Gerwig scores the biggest opening weekend for a female director in Hollywood
BySamidha Jain
'Barbie' marketing blitz hits fever pitch
ByAFPRelaxnews
Mattel launches its own NFT marketplace with the Hot Wheels NFT Garage Series 4 collection
ByShashank Bhardwaj
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From hearing aids to vitiligo, Mattel bets on inclusiveness with Barbie and Ken dolls
ByAFPRelaxnews
How to convince people you have a good idea
ByLondon Business School
Mattel Plays to Win in Global Marketplace
ByThunderbird School of Global Management

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