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Mattel is launching its NFT marketplace. They want to convert the physical IP into digital assets and use Dapper Labs’ Flow blockchain for their NFT marketplace. The Hot Wheels NFT collection will be launched on December 15 and will be the first collection to be officially on the Mattel NFT marketplace. The biggest advantage of this marketplace is that customers don’t need to use crypto for online purchases. The Mattel NFT marketplace will employ the peer-to-peer workflow where mutual trading between collectors will occur.
Ron Friedman, the vice president of the Mattel Future Lab, mentioned in a statement that Mattel wants to connect to customers of all ages through all means, physically or digitally. They want to keep innovating and reinventing themselves to continue serving their customers. A Mattel hot wheels NFT collection was launched previously and comprised packs with vouchers for the physical products. The packs were sold out within minutes, which gave the company the confidence to launch the hot wheels NFT garage series. The Flow blockchain hosts the NBA Top Shot Platform, one of the smoothest marketplaces.
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