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Upcycling - The opportunity-perception paradox
Upcycled products can win over customers—if brands rethink design, perception, and purpose from the start
ByBharatiya Vidya Bhavan's SPJIMR
Purpose: The cornerstone of timeless brands
ByStoryboard18
Leaders' Table: Catalyzing positive transformation through purpose-infused leadership
ByStoryboard18
Simply Speaking: Why brands need to be woke by design
ByShubhranshu Singh
Greenhushing: Keeping schtum about eco credentials
ByAFPRelaxnews
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Patagonia billionaire founder gives away $3 billion company to save planet
ByAFP
The anti-sustainability Black Friday sales: Where are India's Patagonias?
ByISB
Is preaching to the choir bad marketing?
ByShubhranshu Singh
Apparel's latest trend: Used clothing
ByLauren Debter
Good company vs good business: The bar is low, but change is afoot
ByNithin Sasikumar
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Customer Engagement: 4 types and new maps
ByDarden School of Business
What's trending in the fashion industry
ByNeelesh Hundekari
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