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Upcycling - The opportunity-perception paradox
Upcycled products can win over customers—if brands rethink design, perception, and purpose from the start
By
Bharatiya Vidya Bhavan's SPJIMR
Purpose: The cornerstone of timeless brands
By
Storyboard18
Leaders' Table: Catalyzing positive transformation through purpose-infused leadership
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Storyboard18
Simply Speaking: Why brands need to be woke by design
By
Shubhranshu Singh
Greenhushing: Keeping schtum about eco credentials
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AFPRelaxnews
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Patagonia billionaire founder gives away $3 billion company to save planet
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AFP
The anti-sustainability Black Friday sales: Where are India's Patagonias?
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ISB
Apparel's latest trend: Used clothing
By
Lauren Debter
Customer Engagement: 4 types and new maps
By
Darden School of Business
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