Shopping events such as the ‘Black Friday and Cyber Monday’ (BFCM) sales, leading to mindless consumerism
Image: Shutterstock
With every passing season, the global fashion industry propagates a frenzied pace of change in trends, feeding on consumers’ insecurities, deliberately making them feel off-trend and out of fashion. The fashion cycle has now shifted from the traditional spring/summer and autumn/winter collections to over 50 new micro seasons. Global clothing production doubled between 2000-2015, while the number of times an item was worn before being disposed of declined by 36 percent.
[This article has been reproduced with permission from the Indian School of Business, India]