Professors Kiran Pedada, S Arunachalam and Mayukh Dass discuss how managers can leverage resources and market conditions to make international marketing alliance decisions in emerging markets.
Home-based innovation in India has been oriented more towards the process dimension. Adoption of quality management practices paved way for incremental innovation. On the other hand, the main drivers of innovation have shifted to the R&D centres of Multi-national Enterprises (MNEs). Rishikesha Krishnan argues that the evolution of start-ups and their contributions to product or technological innovation in India is worth studying.
Although certain states and industries in India are pioneering innovations, significant regional and sectoral disparities persist. Dr Amit Kapoor and Chirag Yadav explore the innovation landscape in India and make policy recommendations to bolster innovative capacities and drive greater economic prosperity.
Although certain states and industries in India are pioneering innovations, significant regional and sectoral disparities persist. Dr Amit Kapoor and Chirag Yadav explore the innovation landscape in India and make policy recommendations to bolster innovative capacities and drive greater economic prosperity
As a rapidly growing economy, India will soon encounter the middle-income trap. The Indian economy will need to build a sustainable policy framework, founded on strong property rights and rule of law, to hurdle the middle-income trap and compete in the Fourth Industrial Revolution. Drawing on findings from the 2019 International IP Index, Hemal Shah of the United States Chamber of Commerce Global Innovation Policy Centre presents a perspective
Although apps are useful for tracking health, significant privacy concerns remain. The medical data of the users are at the disposal of app developers for business purposes. The privacy policies of these apps are either non-existent or difficult to comprehend
Despite India's dominance in the IT services industry, the world doesn't perceive India as a modern economy with a competent workforce. Research explains the reasons behind this perception and defines ways to change stereotypes to foster confidence in Brand India
Customer engagement rather than merely acquisition is the path to sustained value growth. India's burgeoning sports leagues may be well positioned to take advantage of value increases through digital engagement.
Even though consumer interest in ethical products has increased in recent times, a significant gap exists between what most consumers say about their intent to buy and what they actually end up buying