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How PepsiCo India plans to win Cola wars and rule snack shelf: Pathbreakers S3

With Reliance bringing back Campa Cola, is Pepsi ready for round two of the cola wars? Snacks or soda- where's the real money for PepsiCo in India? How is Gen-Z redefining PepsiCo in India? From marke

ByNeha Bothra

Inside Asia's power women: The women bending the rules

ByBrian Carvalho

Storyboard18 | How global advertising business reviews affect agencies in local markets

BySaumya Tewari & Priyanka Nair

How to brainstorm a business story from scratch

ByHarsh Pamnani

Note for agencies: How to write the perfect creative brief for startups

ByAbhik Choudhury

Facebook's ad boycott: Fixing the broken media ecosystem

ByPiyush Sharma

Has Slice done a Melody?

ByRajiv Singh

Would you drink water out of a can? Pepsi wants to know

Shikha Mittal: Confronting sexual harassment head-on

ByRajiv Singh

How to create a brand portfolio

ByHarsh Pamnani

Coming to work was about getting the job done: Indra Nooyi

ByGunjan Jain

Jaipuria Scion to Join Flagship Firm

ByShabana Hussain

A Learning CEO Can Power Through Tough Times: Indra Nooyi

ByPrince Mathews Thomas

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