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From fads and trends blah-blah to hard working marketing
A great brand never killed a business but a bad business destroyed many iconic brands, writes Shubhranshu Singh in this week's Simply Speaking column for Storyboard18
ByShubhranshu Singh
Ask ChatGPT, how to build great brands from buzzy innovations
ByShubhranshu Singh
How to use storytelling to build your startup's culture
ByHarsh Pamnani
As businesses adopt AI, why building trust is a must
ByGargi Dasgupta & Sameep Mehta
The growing power of marketers in the business world
ByINSEAD
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Thoughts on Leadership
ByForbes India
Culture: The ignored piece in the transformation puzzle
BySapient
Corporate crawling: Winning hearts or whining hearts
ByRahul Goswami
Digital transformation: What's culture got to do with it?
BySapient
Measure for Measure: When Quantitative Meets Qualitative
ByRotman
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D.Shivakumar: Learning from Criticism
ByForbes India

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