Sapient
Sapient
Author
Sapient, a part of Publicis. Sapient, the Digital Business Transformation hub of Publicis Groupe, is purpose-built to help clients reimagine their business for the digital age, helping ensure what they do has a material impact on their business performance and the experience of their customers. Publicis.Sapient houses SapientRazorfish and Sapient Consulting - bringing leading digital pioneers, experienced consultants, cutting-edge technologists, and industry experts to partner with our clients.
Digital NavigatorDigital transformation in banking: Customer-centricity is the key to success
Digital platforms have allowed retail banks to reach and engage customers on shopping portals, through integrated mobile apps and on social channels.