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Delivery is on: Can Pizza Hut grab a bigger slice?

Twenty-five years in India and the world's biggest pizza player is still a distant No 2 to Domino's. Can Pizza Hut's latest brand positioning—Dil khol ke delivering—help it deliver a sucker punch?

Marketing and branding: How to build a strong brand identity

ByHarsh Pamnani

Thank You McDonald's; Welcome Idli Factory

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