Twenty-five years after entering India, Pizza Hut is now kneading new pizza dough in an attempt to reflect a new reality: It can deliver! Recently, it rolled out a campaign—Dil khol ke delivering—which underlines the message that the brand not only excels in delivery of pizzas, but also delivers on a bunch of other metrics such as taste, value, customer service and offers
Image: Amit Verma
It all started with vanity, sanity and reality. In June 1996, Pizza Hut was opening its first store in Bengaluru. And there was an element of vanity for the world’s biggest pizza brand. It was making its India debut ahead of rival Domino’s, which too set shop in the country in the same year. Being the first one, and having the first-mover advantage by a few days and months, helped Pizza Hut score brownie points, and make some extra cheese.