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Is sports pushing Bollywood out of the marketing spotlight?
Sports marketing in India is gaining a lot of momentum. Both new age and legacy brands are now using cricket and other emerging sports as their preferred marketing tool. Bollywood may not be out of th
ByTasmayee Laha Roy
Storyboard18 | Brands are now creating original music to make consumers dance to their tunes
ByTasmayee Laha Roy
Storyboard | At 71, Brand Modi has seen some Achhe Din
ByTasmayee Laha Roy
How brands can earn customer respect
ByN Chandramouli
How to resurrect a brand after a major controversy
ByN Chandramouli
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The fine print: Impactful versus misleading advertising
ByN Chandramouli
Samsung is India's most trusted brand: Report
ByShruti Venkatesh
iPhone is India's most reputed mobile phone: Study
ByShruti Venkatesh

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