Image: Nguyen Huy Kham / Reuters
South Korean consumer electronics giant Samsung has emerged as India’s most trusted brand for 2017, climbing 17 ranks from last year, according to TRA Research’s Brand Trust Report 2017. Peers Sony and LG have retained their second and third spots respectively.
TRA Research is part of the Comniscient Group, a diversified data insights and communications group.
For the first time, Apple finds a place in the top five trusted brands at No 4. Despite the corporate imbroglio, the Tata Group has managed to retain its fifth position and is also the highest-ranked home-grown company in the list.
The Brand Trust Report, now in its seventh edition measures the trust held in brands and has identified India’s 1,000 most trusted brands.
This year’s list has several prominent changes. Last year’s topper Samsung Mobiles has dropped to 156th position, while Patanjali has leaped 158 places to rank 15 this year, leading the FMCG–diversified category. And while there are 320 new brands which have made it to the list, the most notable is Reliance Jio at No 19.
The top five rank gainers over last year are Mahindra Auto, US Polo, Kurl-On, Birla Sun Life, and Tops Security.