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Storyboard18 | Marketers believe they write good briefs. Ad agency execs disagree
Decoding modern-day advertising briefs–what works and what doesn't
By
Priyanka Nair
Live the moment to seize the moment: Lessons from the latest Fevicol ad
By
Harshil Karia
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RBI likely to hold interest rates in February 6 policy meet
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Salil Panchal
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Himani Kothari
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Synthetic Data: The new backbone of next gen cybersecurity
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IIM Calcutta
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On Everyone’s Radar
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The more people wear Apple Watches, the better for us: Seiko Watch India COO
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Jasodhara Banerjee
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Non-veg milk: The bone of contention in India-US trade deal
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Why India’s IT giants are worried about Anthropic’s Claude Cowork
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Naini Thaker
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