Entertainment: Top-earning rappers

Tours and endorsement deals with companies have enabled the highest-earning hip-hop artists to bring in an average $44 million over the past year

By
Zack O' Malley Greenburg
Last Updated: Sep 27, 2018, 15:17 IST1 min
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Nas averaged over $320,000 per tour stop, playing 46 shows during the 12-month scoring periodImage: Franco Vogt for Forbes

Months-long tours and endorsement deals with companies such as Sprite and Hennessy enabled the highest-earning hip-hop artists on our annual list to bring in an average $44 million over the past year. Some of them also have acquired lucrative equity stakes, including Nas, 45, who makes the list for the first time. A few years back, Nas kindled a friendship with venture capitalist Ben Horowitz and has since snagged stakes in Silicon Valley darlings (Lyft, Coinbase) and online media (Genius, Mass Appeal). “[Hip-hop artists] are always advancing technology—from one turntable to two turntables and a fader.” He has already enjoyed some exits, including the reported $1.1 billion sale of doorbell startup Ring to Amazon in February. “There wasn’t a time when [rappers] didn’t think about investing. It just so happens that the world is opening up.”

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(Additional reporting by Atalie Robehmed)

First Published: Sep 27, 2018, 15:17

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