She started her fashion blog, 'The College Couture', in 2015, when the concept of fashion blogging was alien. Soon, she realised she enjoyed being in front of the camera. As a 19-year-old, she started working with PopXo and later Harper's Bazaar Bride before taking up content creation full-time in 2018. Today, she is one of the most popular fashion content creators in India. Pandey has a team of three people managing production—a videographer, choreographer and an assistant. With close to 1.7 million followers on Instagram, the 28-year-old regularly works with legacy brands like Olay and Amazon.