Get inspired by this Museum of Failure!
The newly opened 'Museum of Failure' in Sweden on failed innovations is a lesson in embracing your errors
Curated By: Madhu Kapparath
Colgate frozen dinner
According to the literature on brand failures, Colgate launched a line of frozen food in the 1980s. This was a mistake because the brand was strongly associated with oral hygiene and strong mint flavors, rather than food. (In the image above, the Museum has reconstructed the packaging with a good measure of artistic freedom). When it came to the attention of Colgate, a legal representative from the company called and sternly informed the Museum that nobody at the company recognized the lasagna. Either Colgate has a bad memory, or the Museum of Failure got pranked by a branding consultant who started an urban legend years ago.
According to the literature on brand failures, Colgate launched a line of frozen food in the 1980s. This was a mistake because the brand was strongly associated with oral hygiene and strong mint flavors, rather than food. (In the image above, the Museum has reconstructed the packaging with a good measure of artistic freedom). When it came to the attention of Colgate, a legal representative from the company called and sternly informed the Museum that nobody at the company recognized the lasagna. Either Colgate has a bad memory, or the Museum of Failure got pranked by a branding consultant who started an urban legend years ago.
