MK Gold Paints: Winning over unchartered territories with special product range in MSME

The paint, coating and lacquers industry is one of the most heavily regulated industries in the world. The Indian paint industry was the second largest in the world in 2019. The sector has witnessed significant growth over the past few years. “The change in the behavior of end consumers bodes well for the Indian paints industry. This has also made the market very competitive.   Some players are making innovations, bringing out better quality products and aggressively capitalizing upon the burgeoning demand. It is good for all industry  and the end consumer too,” says Mr. Mullapudi Krishna Rao, Director, MK Gold Paints Pvt. Ltd.

With Mr. Mullapudi K R post graduate and also acquired knowledge through IIM Calcutta in supply chain management as the visionary founder, MK Gold Paints started its commercial operations in 2002 as manufacturers of decorative paints. Within the first couple of years, the company had successfully established a 600 dealer’s strong network in the states of Andhra Pradesh, Telangana and Orissa.

To adapt to the change in government policies and to avoid being hit by increased rate of taxes on decorative paints, Mr. Mullapudi K R made the company diversify into industrial coatings and applications with never before heard of “guarantee and warranty scheme” and soon began catering its services to refineries, fertilizer companies, steel plants, Ministry of Defence, road projects and Indian Railways.

MK Gold Paints Pvt Ltd, a leading paints manufacturing company based in Visakhapatnam is contributing to the fast evolving paints industry in AP. The company manufactures industrial, marine and decorative paints suitable for any application. It is among the top 10 most promised companies that provides products of anti-corrosion coatings and application services along with guarantee to refineries, steel plants, fertilizer companies, and projects. It also supplies its products with warranty to the Ministry of Defense, railways and construction companies.  Since then, MK Gold Paints has grown from strength to strength under the able leadership of Mr. Mullapudi K R. Today, MK Gold Paints is an ISO 9001-2015 certified company that offers a wide array of products that have proved to be extremely useful and emerged as the preferred choice for applications in severe corrosive industrial environments.

Products of MK Gold Paints are extensively used in refinery, dock and harbour installations, barrages, swimming pools, pulp and paper industries, underwater applications and heat resistance applications. Some of its product range includes all types of both solvent and water base paints i.e., zinc chrome primer, zinc phosphate primers, metal primers, Itch primers, epoxy primers, chlorinated rubber primers, synthetic enamel finish paints, chlorinated rubber finish paints, epoxy finish paints, polyurethane (PU) and micaceous iron oxide (MIO) paints, bituminous \ anti –corrosive paints, and high build primers.  “I am proud to say that our product range is time tested and proven for quality. We are technically qualified and have always successfully completed our work contracts well within time across Government, Semi Government and private sector industries.  Says Mr. Mullapudi K R.

The company has a state of the art laboratory and facility for monitoring and controlling quality of its products. It has an ISO 9001 2015 certification which confirms that it follows procedural quality protocols and management policies through documentation. Besides, its products are MSME NABL certified laboratory (Govt. of India) certified too.  “It is a matter of honour and pride for our company, and to me personally, that CQAE (Chief Quality Assurance Establishment, Govt. of India) inspected our premises and facility and expressed great level of satisfaction  shared Mr. Mullapudi K R.

“We try to find appropriate professionals and depute them in the right places at the right time. We are proud to have enabled employment for 150 to 200. We are working towards and hope to provide employment to more than 1000  by 2025,” he mentions. MK Gold Paints has a long list of esteemed clients including Visakhapatnam Steel Plant (RINL), Hindustan Petroleum Corporation Ltd., Rain Calcining Ltd., East Coat Railway –Waltair Division, Madras Fertilizers Limited, Chennai, National Highway Authorities India, Steel Authority of India Ltd., Visakhapatnam, Material Organization, Visakhapatnam (MOV), Avantel Limited, Material Organization (Port Blair), Dockyard INS (Jalashwa) ship and INS( Kirchi) ship. The company is also an approved vendor for supply of paints in most of the public and private sector Industrial units and regularly participates in the tenders floated by the same. These entities include - Bharath Heavy Electricals Ltd., Oil and Natural Gas Corporation, Rajahmundry, Indian Farmers Fertilizers Cooperative Ltd (IFFCO) Kandala, Rashtriya Chemical Fertilizers, Bridge & Roof – Chennai, CPCL – Chennai, NTPC - Visakhapatnam, HSL - Visakhapatnam, MO (Kochi) among several others.

 “In the coming five years we are planning to further expand our reach and cover major parts of the country and expand pan India.  We are availing the expertise and research from top 10 business school through our young and experienced promoters who are pursuing MBA from MICHIGAN ROSS BUSINESS SCHOOL in USA and research in Andhra University in India  to help us chase down our ambitious targets,” says Mullapudi Krishna Rao as he talks about the company’s plans to reach out to and win unchartered territories with its special product range and application with guaranty & warranty.

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