Brand Value of Rising Sportstars

These three international athletes are nearing the top of their game, and their endorsement earnings are set to soar. Virat Kohli
Cricket
With longtime champ Sachin Tendulkar going into retirement, Kohli’s already impressive career is expected to skyrocket. At 24, he already has more ads on Indian television than MS Dhoni. His take last year: $11 million, including $8.5 million in endorsements for Vicks, PepsiCo, Toyota and Nestlé.

Kei Nishikori
Tennis
Only hardcore sports fans may have heard of this 23-year-old—he reached the Australian Open quarterfinal in 2012—but that hasn’t stopped him from raking in sponsors including Uniqlo, Adidas and Tag Heuer. As Japan’s top tennis player, he made $10.5 million last year—$9 million from endorsements.Neymar
Soccer
This 21-year-old Brazilian’s income is valued at $20.5 million this year, half of it from deals with Nike, Panasonic and others. That number should explode in 2014, thanks to his five-year contract with FC Barcelona. Sponsors are lining up in anticipation of his becoming one of the world’s most famous athletes.

Images: Virat: Dinuka Liyanawatte / Reuters Kei: Gonzalo Fuentes / Reuters Neymar: Gustau Nacarino / Reuters