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BSA (The Software Alliance) Attempts to Reduce Piracy in India

Samar Srivastava
Published: Jul 30, 2014 06:03:02 AM IST
Updated: Jul 28, 2014 11:13:54 AM IST

Software companies operating in India have made a tiny dent in the battle against piracy. Figures released by BSA, a software industry trade body, show that 60 percent of businesses in India use unlicensed software. This places the value of unlicensed software in the country at $2.9 billion compared to $1.9 billion for the licensed software market.

BSA (The Software Alliance) Attempts to Reduce Piracy in India
“Our focus is more on advocacy and education than on enforcement. We use enforcement in a strategic manner to send a message [to offenders],” says Yolynd Lobo, director (India) at BSA, also known as The Software Alliance. As a result, while BSA has filed a few cases in the Delhi High Court, its main focus is on Verafirm, a tool for companies to verify the authenticity of their software. Many times companies don’t realise that they are using unlicensed software, according to Lobo. Only 33 percent of companies have written policies in place regarding the use of such software.

With members like Adobe and Microsoft, the BSA plans to make steady progress in reducing the rate of piracy in India. One can only hope that that number (60 percent) will drop.

(This story appears in the 08 August, 2014 issue of Forbes India. To visit our Archives, click here.)

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