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FIFA World Cup: Boost to Brazil's Tourism

Published: Jun 13, 2014 06:50:21 AM IST
Updated: Jun 11, 2014 02:58:55 PM IST
FIFA World Cup: Boost to Brazil's Tourism
Image: Pilar Olivares / Reuters
Brazilian artist Jambeiro paints a graffiti in Rio de Janeiro. The World Cup will be held in 12 cities across Brazil between June 12 and July 13. About 1.9 million people are expected to attend the matches and soak in the environment at ‘Fan Parks’ or viewing areas

600,000 is the number of tourists expected at the 2014 FIFA World Cup in Brazil—despite protests and controversy surrounding the tournament; there were 309,554 visitors for the 2010 World Cup in South Africa. Foreign tourists are expected to spend $2.6 billion in Brazil, compared to $339 million (inflation adjusted) spent in South Africa. Over the past decade, Brazil has welcomed roughly 5 million tourists a year; by hosting the World Cup, it is expecting total tourist influx to increase to 7.5 million.

(This story appears in the 27 June, 2014 issue of Forbes India. To visit our Archives, click here.)

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