The luxe factor
The upwardly mobile consumer is no longer shy of demanding the best in class

Yes, there are some hiccups to growth and the aggregate wealth of the 100 richest Indians in the Forbes list has remained flat this year, but there is a growing army of younger, good-life-hungry consumers who will likely provide a boost to the luxury market in the coming years. “The growth of the Indian luxury market is driven by an ever-increasing base of ultra high-net worth households (HNHs), which is likely to grow at a CAGR of 27 percent through 2017-18. The luxury space was once defined and limited by the preferences of these ultra HNHs, including only the most elite and bespoke products and services. However, in recent times, rising income levels and aspirations have led to a growing segment of potential luxury buyers beyond traditional luxury shoppers. These consumers are typically upper middle class aspirers looking to ascend the ‘consumption ladder’,” says the KPMG report. As we enter the festive season, our Luxury Special Issue aims to capture this growing trend, and bring you some of the latest offerings in the spanking new world of uber luxury in a modern India where the upwardly mobile consumer is no longer shy of demanding the best in class.
We also bring you the first-ever Forbes listing of Asia’s Richest Families. These 50 families, the wealthiest in Asia, make for compelling stories on how wealth has been created and passed on through generations. In keeping with the growing clout of India in Asia and the rest of the world, this inaugural list has as many as 14 Indian families in it, the most from any jurisdiction. Four of them are part of the top 10.
We hope you enjoy reading this issue as much as we enjoyed putting it together.
Best,
Sourav Majumdar
Editor, Forbes India
Email:sourav.majumdar@network18publishing.com
Twitter id:@TheSouravM
First Published: Oct 30, 2015, 06:31
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