Forbes India 15th Anniversary Special

Embracing change

Published: May 8, 2019 02:04:55 AM IST
Updated: May 9, 2019 04:48:47 PM IST

Embracing change

SK Sahu
Branding Expert & Serial Entrepreneur
Years of experience: 20+ years

Mr. S. K. Sahu is a seasoned independent entrepreneur with 20 years experience in the media & publications industry. Mr. Sahu possesses excellent Leadership, Sales, Marketing and Interpersonal skills. He is best known for his consulting work with SME organisations across India. He is Commerce graduate from Jodhpur University and possesses MBA in Marketing from Shivaji University. He started his career with Indiacom and later started his own publication. A passionate blogger and travel enthusiast, he is currently one of the most sought-after Branding Expert in the country. As an expert, based at New Delhi he has been providing consultancy to various organisations for requirements pertaining to branding, marketing, franchise, innovative business strategies, retail, new ventures, digital set up etc. During his career of 20 years, he has been instrumental in promoting 200 products, FMCG, diamonds, garments, telecom, security, automation, solar, foods, luxury, lifestyle, healthcare sectors Pan India with least expenditure and exemplary success.

Charting The Path
He joined Indiacom, a leading publication house based in Maharashtra in the year 2000. An entrepreneur at heart, by 2002 he had founded his own publication company and started with printing business directories for the North Indian markets. The work done in the publication sector introduced him to the digital world of Branding and Marketing. This allowed him to set-up businesses in publication, branding, pharma, entertainment, event production and other advisory services. He has helped set up more than 25 Companies which have been successfully running for over 10 years now.

Mr. Sahu specializes in helping startups, SMEs and even individuals develop themselves into brands. He helps his clients manage their strategic communications requirements through Cutting edge online marketing, social media and traditional PR and media relations management services. He is an expert in developing and executing unique promotional concepts and create platforms for clients to showcase their achievements. All major campaigns and projects managed by him have been extremely successful that has helped him to transform into a reputed branding professional. He has also conceptualized and produced various television shows on entrepreneurship and branding. His latest venture includes financial and investment consulting for HNIs across India and overseas. He also is an expert in the areas of brand strategy, licensing, enforcement and protection. Mr Sahu is a self-made man who has risen to great heights despite all odds. He is also associated with the Lions Club and has been a key resource in driving their campaign against Diabetes.

Celebrities and experts from various fields associate themselves with Mr. Sahu’s ventures because of the immense media exposure and opportunities for brand endorsements. He is one of the few experts in India who are committed to provide unparalleled recognition and exposure to the efforts of individual professionals, startups, SMEs and fast-growing organisations in contributing towards the economic growth of the country and generating employment for Indian youth, while establishing a credible business for them. Mr. Sahu ideas really can help companies can really benefit from unique branding as a way to stand out from competition; especially since 50% fail in the first year and 8 out of 10 entrepreneurs don't make it past18 months.

Life Lessons
•Mr. Sahu’s father, was perhaps, one of his earliest and strongest inspirations in life. An air-force professional, Mr. Sahu’s father was a thorough gentleman. He always believed in the power of strong family values and ensured that his children adhere to the principles that he followed all his life.
•Mr. Sahu feels that one is never too old or too experienced to learn something new every day. He feels true passion and commitment is the key to real success in life. Hard work always pays off.
• Mr. Sahu says “To become successful in the true sense, one must be able to identify opportunities and work towards them with persistence”.
•As per him, one must learn from their own experiences as well as others. • To be truly successful in this dynamic world, one must be ready to embrace change. Change is the only constant and key to one’s success.
• Life is a game, which we must learn to enjoy whether we win or lose.
• Rich people invest time and resources in developing skills that are of high demand while ordinary people are satisfied with the instant benefits and pay little attention on up-gradation of skills.
• Luck is an excuse for those who fail and a sign of humility for those who succeed in life.

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