After a routine meeting with local farmers on 15 March, 2007, when Mihir Sahana, Area Manager for BASIX in Jharkhand, India, returned to his office he found an email from Shishir Ranjan, Manager Agriculture/Business Development Services (Ag/BDS), reminding him of the PepsiCo-BASIX Partnership project-performance review presentation that was planned for the following week. The presentation was to be made to Samiran Das, Operations Director, PepsiCo Inc., and S Ramachandran, Senior Vice-President, Bhartiya Samruddhi Finance Ltd. (BASIX Group Co.). However, before that, Sahana and Ranjan had to brainstorm to explain the mediocre second-year results of the PepsiCo-BASIX partnership. The road ahead needed to be charted, given that the project was precariously positioned – the first year had been a runaway success, but the second year results required loopholes that needed to be addressed.
[This article has been reproduced with permission from the Indian School of Business, India]
Very Interesting Case study. I find myself really lucky as I have worked under "Mihir Sahana" the main character of this case study.
on Dec 21, 2011