There is no other way to say this. But Shobhana Bhartia is a very good looking woman in a very Audrey Hepburn-kind of way: slender, graceful and classy with a pixie hair cut that completes the elf-like image. Add to this her easy demeanour — unassuming way with people and propensity to let her team run their ships on their own terms — and it is entirely possible to imagine an unlikely publisher in a business otherwise populated by extraordinarily mercurial, passionate and colourful characters.
Instead, she found herself pitted against well-entrenched unions that opposed anything and everything she believed in. She couldn’t figure out, for instance, why workers at the press ought to be fed milk three times a day. Neither could she understand why modernisation was viewed with suspicion. “Newspapers in India,” she says, “were not meant to be well run businesses, but a cause.” Those were different times, a socialist time.
(This story appears in the 08 January, 2010 issue of Forbes India. To visit our Archives, click here.)
Just a note to say Mrs Bhartia was true to her word in letting Mint run independently despite lots of reasons and pressure, both on its finances and its editorial approach, throughout my time at its helm. That, in turn, we promised a carefully written and edited paper with a clear errors correction policy, perhaps made her job easier in letting Mint be a truly independent newsroom. As I have often noted since leaving Mint, if I were to do Mint all over again, I would probably do it much like the first time around with minor tweaks in hindsight but will definitely opt to do it for HT Media.<br /> Raju Narisetti<br /> Editor Mint June 2006-Jan 2009.
on Apr 21, 2010