A magazine’s distinctiveness starts on the newsstand. It must make a statement, not just about its contents, but about the magazine itself. We put ourselves in our Ideal Reader’s shoes, and try to give her or him a reason to pick up the magazine.
Of course, we don’t always nail it. But when you consider that a little over half of our sales come from newsstands, perhaps we’re doing something right! Here, from the last 25 issues, are the covers we think performed the best of all.
It’s The Chair, Man
Looking Back
Black Magic
Uncle Singh wants you
How would they ensure that they got the right people?
Back to school? Not!
First Published: May 20, 2010, 08:10
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