Graphic of the day: South Asia's digital divide

As the Nepal government's social media ban ignites protests, significant differences in social media adoption across South Asia create disparate cultural and business opportunities

Sep 09, 2025, 14:28 IST1 min

As the Nepal government's social media ban ignites protests, significant differences in social media adoption across South Asia create disparate cultural and business opportunities.

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As the Nepal government's social media ban ignites protests, significant differences in social media adoption across South Asia create disparate cultural and business opportunities.

Amid recent protests, Nepal's 45.6% social media penetration rate takes on new significance. While Facebook and X (formerly Twitter) dominate in Nepal, Instagram has a smaller market share. See how the share of various social media apps varies across the South Asian region below.

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Graphic of the day: South Asia's digital divide

As the Nepal government's social media ban ignites protests, significant differences in social media adoption across South Asia create disparate cultural and business opportunities

As the Nepal government's social media ban ignites protests, significant differences in social media adoption across South Asia create disparate cultural and business opportunities.

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