Celebrating the 100-year-old journey as a trusted energy partner in the country
Shell India launches new brand film ‘Shell ChaleBan Ke Saathi’ celebrating nearly 100year legacy of trust & partnership in India
Aug 30, 2025, 00:13 IST2 min
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Shell India has released its new brand film, ‘Shell Chale Ban Ke Saathi’, marking a milestone moment as the company approaches 100 years of presence in India. The campaign is more than a celebration; it is a reaffirmation of Shell’s philosophy of Powering Progress Together and its pledge to remain a catalyst in India’s evolving energy landscape.
From its inception in 1928 as Burmah Shell, the company has been intertwined with the nation’s development story. Over the decades, Shell has contributed to historic firsts — from fuelling India’s first aircraft to building pioneering refining capabilities — while steadily expanding its role as an integrated energy player. The new film reflects this journey of trust and innovation, spotlighting the people, partnerships, and communities that have been central to Shell’s nearly century-long relationship with India.
The film also sets its gaze forward, echoing Shell’s ambition to support India’s transition towards a lower-carbon future. It highlights the balance between delivering today’s essential energy needs and investing in systems that can power tomorrow’s sustainable growth.
Reflecting on the launch, Mansi Madan Tripathy, Chairperson of Shell India and Senior Vice President of Shell Lubricants Asia Pacific, said:
“For close to a hundred years, Shell has stood shoulder to shoulder with India on its energy journey — from powering the country’s first flight to commissioning its first refinery. This film is not just a tribute to our past but also to our shared vision of progress built on trust, innovation, and collaboration. As India advances, Shell is committed to ensuring it has the energy it requires today while helping to shape the systems that will define the future..”
Cautionary Note
The companies in which Shell plc directly and indirectly owns investments are separate legal entities. In this article “Shell”, “Shell Group” and “Group” are sometimes used for convenience to reference Shell plc and its subsidiaries in general. Likewise, the words “we”, “us” and “our” are also used to refer to Shell plc and its subsidiaries in general or to those who work for them. These terms are also used where no useful purpose is served by identifying the particular entity or entities. ‘‘Subsidiaries’’, “Shell subsidiaries” and “Shell companies” as used in this article refer to entities over which Shell plc either directly or indirectly has control. The terms “joint venture”, “joint operations”, “joint arrangements”, and “associates” may also be used to refer to a commercial arrangement in which Shell has a direct or indirect ownership interest with one or more parties. The term “Shell interest” is used for convenience to indicate the direct and/or indirect ownership interest held by Shell in an entity or unincorporated joint arrangement, after exclusion of all third-party interest.The pages slugged ‘Brand Connect’ are equivalent to advertisements and are not written and produced by Forbes India journalists.
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