Aurelie Kessous

Aurelie Kessous

Author

Using Nostalgia for an improved brand communication strategy

Brands use nostalgic theme to expand their target market and create a link between generations

Vasudha Mukherjee

Latest News

Photo of the day: India Art Fair kicks off in Delhi

RBI likely to hold interest rates in February 6 policy meet

BySalil Panchal

Economists flag upside to India growth after US tariff deal, but hold forecasts

Why current tech stacks will fail DPDP (And what needs to change)

Non-veg milk: The bone of contention in India-US trade deal

Graphic of the day: Tariff relief cost: $2.5 trillion

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