
Sumit Mathur
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Storyboard18Storyboard18 - 2022 - Definitely, maybe: From the intense fight for customer wallet share to full-funnel marketing for FMCG
Predictions are a risky business. But we're bravely venturing again to list the many ways things will change in the future. In these articles, we have industry leaders and experts trying to future-gaze and capture the transformative and disruptive ideas and trends that will 'change everything as we know it' (or not). In 2022, definitely, maybe
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