A shift in consumer touchpoints during the past couple of years due to the pandemic will attract mainstream full-funnel marketing investments that will be sector agnostic; Image: Shutterstock
Heraclitus popularly said, “The only constant in life is change.” On some level, many of us have always subscribed to this viewpoint, but the past year or two made this amply evident. As a people, we embraced change like never before, whether we liked it or not. Our ways of living, working, eating, shopping, and socialising turned on their heads. I don’t think it will be off the mark to say that these behavioural changes are here to stay.