Praphul Chandra

NFTs are a chance to develop closer relations with audiences. Brands can use them as an important part of personalising marketing campaigns in the physical and emerging virtual worlds

With specialised NFT platforms optimised for brand engagement, marketing leaders can use innovative campaigns to engage their customers and drive brand loyalty

The global nature of the digital economy that Web3 is creating will break down international boundaries for commerce, creating new efficiencies, unlocking capital tied up in assets, and creating new winners and losers