
Siddharth Reddy
Siddharth Reddy is CEO & MD of BI WORLDWIDE India.
Managers may have the right intentions, but their tactics to improve performance sometimes demotivate their sales teams, when based on speculation and assumption, rather than being backed by science and data
Many businesses think that proactive PR efforts can help them emerge unscathed from layoffs, when actually what they need is to focus on the people involved in the equation--affected and continuing employees--to mitigate damage
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