Sushobhan Mukherjee

I craft growth strategies for brands, causes & ideas. While my work spans categories and transcends geographies, I live & work out of Singapore. I have worked in machine design, marketing research, advertising, brand marketing in the broadcast industry & now work for one of the most acclaimed agencies on the planet, helping create ideas at the intersection of culture, behavior & technology. I have a ringside view of what it is to do digital rather than just talk about it. All marketing and indeed, all business, is about changing behavior. Digital helps us create change by catalyzing action, tracking results & providing feedback; almost on the fly. That is the exciting part of working in this field. I am still enough of an engineer to be excited at seeing ideas turn into reality. This blog will share insight & provide commentary on how some of the best digital ideas on the planet work in their particular contexts. Our conversation will help us apply some of these learning to the peculiarities of the Indian market.