
Tasmayee Laha Roy
Nykaa's public market debut is only the beginning of the beauty and skincare sector boom in India. With a focus on clean beauty, personalisation, and robust expansion plans, homegrown brands have big plans
There is Abhi-Ash, there is Saifeena and even Amitabh-Jaya. But, for marketers, these power couples still haven't rub off on brands as much. After the initial hype, VicKat may see the same fate, unless they flip the script
Brands across sectors like auto, FMCG, and gaming are tying up with music labels, making music an integral part of their marketing playbooks
Brands targeting millennials and Gen Z users have added online gaming and esports to their advertising gameplans in 2021. Here’s how the year fared for platforms, players and brands
Renewed focus on digital messaging and video-assisted sales kept the luxe market in India buoyant through 2020 and pushed sales numbers to a record high in 2021
In an exclusive chat with Storyboard18, Bengaluru-based creator and internet sensation Shraddha Jain (aiyyoshraddha) talks about influencer marketing, what brands want, storytelling, trending videos that travel from Pune to Paris, and more
Advertising executives say that the move will help prevent coordinated attacks against content, creators and brands
In an exclusive chat with Storyboard18, Suhail Sameer, CEO of BharatPe, talks about the brand's focus on sports, getting 200 influencers on board, and marketing postpe in a way that redefines credit
The pharmaceutical company shares how it's gearing up to make a bigger regional play with a little help from influencers and an unplanned boost for the category
We take a deep dive into brands' strategy as they turn to influencers and celebrities to drive awareness about financial literacy and capture younger audiences
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