Tasmayee Laha Roy

Tasmayee Laha Roy


Top view on set of cosmetics for professional make-up  on wooden background
Nykaa's public market debut is only the beginning of the beauty and skincare sector boom in India. With a focus on clean beauty, personalisation, and robust expansion plans, homegrown brands have big plans
An artist gives final touches to an oil painting of Indian Bollywood actors Vicky Kaushal and Katrina Kaif in his studio in Amritsar on December 9, 2021 which he plans to send as a wedding present to the couple. (Photo by NARINDER NANU / AFP)
There is Abhi-Ash, there is Saifeena and even Amitabh-Jaya. But, for marketers, these power couples still haven't rub off on brands as much. After the initial hype, VicKat may see the same fate, unless they flip the script
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Brands across sectors like auto, FMCG, and gaming are tying up with music labels, making music an integral part of their marketing playbooks
Front view of Team of young professional gamers seriously playing of live video game on mobile phone at esports tournament
Brands targeting millennials and Gen Z users have added online gaming and esports to their advertising gameplans in 2021. Here’s how the year fared for platforms, players and brands
September 22, 2018: Milan, Italy -  Street style concept during Milan Fashion Week, girl with Prada bag - MFWSS19
Renewed focus on digital messaging and video-assisted sales kept the luxe market in India buoyant through 2020 and pushed sales numbers to a record high in 2021
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In an exclusive chat with Storyboard18, Bengaluru-based creator and internet sensation Shraddha Jain (aiyyoshraddha) talks about influencer marketing, what brands want, storytelling, trending videos that travel from Pune to Paris, and more
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Advertising executives say that the move will help prevent coordinated attacks against content, creators and brands
Suhail Sameer, Group President, BharatPe. BharatPe is a financial services platform that processes payments via UPI and POS, and provides credit or loans to their merchants.
In an exclusive chat with Storyboard18, Suhail Sameer, CEO of BharatPe, talks about the brand's focus on sports, getting 200 influencers on board, and marketing postpe in a way that redefines credit
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The pharmaceutical company shares how it's gearing up to make a bigger regional play with a little help from influencers and an unplanned boost for the category
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We take a deep dive into brands' strategy as they turn to influencers and celebrities to drive awareness about financial literacy and capture younger audiences
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