Vivek Puri

Vivek Puri

Vivek Puri is Group Vice President, Global Service line Lead – Retail & Omni channel commerce at Publicis.Sapient.


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As we enter a new era of buying in the wake of the pandemic, the grocery sector must find ways to leverage resources such as machine learning and artificial intelligence to accurately predict and navigate disruption in fulfilment and customer experience, especially now that panic buying will let up and customers will fall back to more regular shopping patterns
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Although several retailers have embarked on their ecommerce profitability journey, few have adopted a holistic approach to drive sustained returns
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The future of the industry will be shaped by customers' expectations around cost, choice, convenience and experience
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Today, customers' questions are answered faster than ever before, thanks to the latest breakthroughs in technology that provide store staff insights into available inventory and customer preferences
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