Kellogg School of Management
-
In 2021, consumers are craving products that deliver novelty and fun
After a year of buying boring staples in bulk, everything is about to change—and brands need to be ready to innovate
-
When do people take huge risks?
A new study finds people who perceive themselves as courageous are more likely to take high-stake risks, as opposed to the common perception that courage is more likely to be on display amid life-altering situations
-
Creating urgency around corporate innovation
What intrapreneurs in established firms must do to succeed
-
Are 'menu costs' messing up your supply chain?
When it's cheaper to change product prices, companies benefit—and so do their suppliers, new research shows
-
5 ways companies can overcome internal hurdles to innovate
Narrow the scope of your brainstorming sessions. And find the right champion for your project
-
5 ways to improve diversity training, according to a new study
All too often, these programs are ineffective and short-lived. But they don't have to be
-
"Know what people say about you in the company"
Former DuPont CEO Ellen Kullman shares her advice on establishing credibility—in a crisis, and throughout your career.
-
How an advice hotline is making farmers in India more productive
Previous efforts to provide farmers with guidance fell short. But this venture went further.
-
You just bought a small business. Now it's time to lead
Four tips for tackling the unique challenges of entrepreneurship through acquisition.
-
How to sell in a virtual world
From a "pre-flight checklist" to handwritten thank-you notes, here's how to sell both your products and your ideas via video.
-
Could a small city become the next Silicon Valley? It's unlikely
New research suggests that there's a population tipping point for supporting a booming tech industry