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Storyboard18 | Navigating advertising controversies in the age of outrage
For years, consumers have been complaining about ads for undergarments and condoms, saying they are very embarrassed to watch them with their families. But the nature of complaints and complainants ha
ByManisha Kapoor
Storyboard | We don't engage in surrogate advertising: Bira 91's Ankur Jain
ByShibani Gharat
Storyboard | Are advertising agencies getting 'vendor-zoned'?
BySaumya Tewari & Priyanka Nair
Think before you hit send: Checklist to get moment marketing right
ByKashyap Vadapalli
Storyboard | Marketing 007: How James Bond has shaken and stirred brand business
ByTasmayee Laha Roy
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Changing with the times: Marketing strategy as a misnomer
ByShubhranshu Singh
Continuity, not consistency is the hallmark of great brands
ByShubhranshu Singh
How important is a brand's valuation?
ByShubhranshu Singh
How can marketers increase their return on investment?
ByHarsh Pamnani
How brands can build for Covid-19 and beyond
BySandeep Bhushan
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Six ads that will appeal to the patriot in you
ByShruti Venkatesh
The future of technology in Marketing: Omnipresent yet invisible
BySapient
6 important skills your content marketer will need this year
ByPriyanka Desai
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