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From Cred's Kunal Shah unpacking harsh truth about entrepreneurship to India's corporate hiring pivot, our top stories of the week

In this week's newsletter, also read about whether Indian startups can go global, Meta and Amazon Prime Video's new revenue streams, speculation about who will be India's next premium cricket band—Ris

ByForbes India

Storyboard18 | Breaking down the popularity of yesteryears' sports stars in the 2021 ad market

ByShibani Gharat

Storyboard18 | Parody ads: Are they funny enough?

ByPriyanka Nair

Beyond sales: How festive communication is evolving with shifting consumer patterns

ByKanika Mittal & Rishabh Sharma

Storyboard | Practo gets a new friend in Rahul Dravid

ByPriyanka Nair

Storyboard | Cred to Cadbury, nostalgia in advertising should be handled with care

ByPriyanka Nair

How CashKaro got its payback from cashbacks (and some cash burn)

ByRajiv Singh

CRED's Diwali bonus this year is a Mercedes. Yes, we're serious

ByBrand Connect

Why downloading CRED this IPL season will make your life more rewarding

ByBrand Connect

Covid-19: Cracking the fashion and lifestyle e-commerce challenge

ByKearney

Inside Cred's growth strategy

ByManu Balachandran

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